The Imperfects: How Netflix Sets Shows Up For Failure
The Imperfects premiered on Netflix on September 8th, and, weeks later, it doesn't have enough critical reviews to earn a score on Rotten Tomatoes. Whatever the show's merits, it was almost entirely ignored by critics and audiences, and that's not the fault of anyone who worked on the show.
Netflix is still the go-to streaming service for most audiences. It's the one that established the format by leaping from its humble DVD mailing service to its comically popular current state. Bigger companies have since swooped in with their well-established IP, but Netflix is still a heavy hitter in the industry, despite non-stop massive missteps.
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The Imperfects was created by Dennis Heaton and Shelley Eriksen, the duo previously responsible for The Order. It stars three up-and-coming young talents, Rhianna Jagpal, Morgan Taylor Campbell, and Inaki Godoy. They star as three victims of an unethical series of experiments that altered their genetic makeup and granted them inconvenient superpowers. Instead of setting to work fighting crime, they attempt to hunt down the scientist who changed them to reverse their condition. The show borrows a lot from Netflix's other superhero shows. Its blurb on the service name drops The Umbrella Academy, and, though it falls short of that high mark, it's learning from Steve Blackman's example. Where audience rankings are concerned, it usually ranks in the 6s and 7s. It's the kind of thing that might not become the next MCU but could have a strong online fanbase if anyone ever actually heard of it.
Netflix seems to have spent absolutely no money marketing this series. It dropped on a Thursday with almost no ads. People who pay attention
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