The Artesian Builds drama explained: Giveaway controversy, alleged tax evasion, bankruptcy and more
Artesian Builds was, until very recently, a company that built custom PCs for gamers and streamers. What began as a giveaway stream has ultimately ended in a disaster for the company. The incident led to light being shed on the company.
This included accusations of tax invasion, the company going bankrupt, and the company ultimately shutting down.
The whole controversy began with the Artesian Builds’ CEO livestreaming a giveaway. Kiapiaa, a Twitch streamer, was supposed to win, but the CEO did not approve of their metrics, despite meeting all of the requirements. A huge wave of backlash hit the company as a result.
Following that, a Twitch streamer claimed that Artesian Builds was deliberately making their PC builds weaker by throttling the overall performance, and a debate sparked up on Reddit. A wealth of huge streamers spoke up about the controversy and groups like OTK declared that they would not work with the company.
Artesian Builds then came under fire for alleged tax evasion, and because of this, the company had its business license suspended. The final moment was when the company was shut down indefinitely, and this all began with a giveaway stream.
Noah Katz, CEO of the company, openly mocked a Twitch streamer who won their free PC giveaway. The CEO mocked the streamer because of their metrics. The Twitch clip quickly went viral, picking up nearly 2M views on Twitter alone.
The streamer won the giveaway fair and square, but Katz decided to remove them from the contest. The CEO blamed this on the streamer not having a single click on their affiliate link, which wasn't a requirement for the contest. Therefore, it came across as incredibly petty on social media. Numerous big names in the content creation industry have
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