Take the uncertainty out of game funding with alternate sources, better pitches and more
Presented by Xsolla
For indie games, funding can be the biggest obstacle. But in this VB Live event, you’ll learn everything you need to know from leading industry pros, from tips and best practices on finding the right investor and winning them over, to pitching, negotiating and more.
Register here for free.
“There’s never been more money available in the gaming industry, and much of that is directly targeted at funding indie games,” says Nathan Sölbrandt, Business Development Manager for Europe at Xsolla Funding. For example, the EU has committed to record-breaking grant funding for games. But as game engines continue to improve, and third-party marketplaces give anyone instant access to development tools, the barriers to entry have also dropped significantly.
“It’s never been easier to become a game developer,” Sölbrandt says. “There’s more money available for funding, but the technological improvement has had a deflationary effect on game development which has led to an amount of competition that was unfathomable 10 years ago.”
How do you break through the noise and be successful in finding the funding option that’s right for you and the ambition you have not only for your game, but your studio’s longevity?
At the highest level, developers need to understand what their goals are before they even consider the best avenue to funding, or the funding that will be most useful to the game.
“Unfortunately, given how crowded it is at the moment, having a good game doesn’t guarantee it’s a good investment,” Sölbrandt says. “If it’s not positioned correctly, if it doesn’t differentiate itself, if you haven’t thought about where it fits in the marketplace, it’s a challenge.”
It’s about nailing down who your audience is — what they’re
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