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Space Ape Games said its Beatstar mobile rhythm game has been downloaded 38 million times in its first year. It has also generated $73 million in revenue and 2.5 billion song plays.
London-based Space Ape said that it has shared $16 million of the revenue with music labels and publishers.
And the game has quickly become a major marketing rollout platform for new songs by some of the world’s most popular artists, including recent collaborations with Eminem, Camilla Cabello & Ed Sheeran, The Chainsmokers, Charlie Puth, Jung Kook of BTS, The Black Eyed Peas, Shakira, David Guetta and more.
It has more than 300 songs and artists featured in the game to date.
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Beatstar’s music label partners include Universal Music Group, Sony Music Entertainment, Warner Music Group, BMG, Beggars Music Group and Domino, while music publisher partners include Sony Music Publishing, Universal Music Publishing, Warner Chappell Music, BMG, Kobalt Music Publishing, Concord, Peermusic, Downtown Music Publishing, Reservoir Media and Bucks Music Group.
“Beatstar became our most successful title almost as soon as it launched, and one year on, its momentum hasn’t slowed a beat,” said Simon Hade, COO of Space Ape Games, in a statement. “Our incredible partners across the music industry are doing innovative things in gaming, tapping into a passionate new audience of players that love discovering new music in the game.”
Upon its
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