Sony Targets Gen-Z Vloggers With ZV-1F Compact

pcmag.com:

Sony is adding a new model to its growing line of vlog-first cameras. The ZV-1F follows the first entry, the ZV-1 from 2020, and last year's changeable lens ZV-E10. But where previous entries had come in at higher prices and chased more advanced users, Sony has pared down some features with the ZV-1F to meet a more starter-friendly $500 price point.

Vlog cameras exist, in part, because Gen-Z has latched onto the medium. More creators are starting with video today than have in years past, a shift seen as Instagram stills give way to video, in order to compete with the juggernaut that is TikTok.

While many online videomakers reach for a smartphone, Sony tells us that a full third of YouTubers are using dedicated camera equipment. For many that's a stills-first camera with strong video features, but those hybrid models typically put a photo foot forward, at the expense of video.

The ZV-1F, like other vlog cameras, does things a little differently. It doesn't include an eye-level EVF, for one, instead relying on a swing-out touch screen as a monitor. Many vloggers work without a film crew, and do double duty as camera operator and on-screen talent, so the articulating display is a must-have.

Audio is also a priority, so instead of a tinny, in-camera mic, the camera has the same 3-capsule stereo mic that's used in the ZV-1, one that's proven to deliver quality sound in practice. A 3.5mm jack is included if you want to use a shotgun or wireless lavalier instead, though we'll note the camera lacks a headphone jack and doesn't support Sony digital mics.

The pocket-friendly form adds some appeal for travel vloggers and handheld work. At around 9.0 ounces (256g) the ZV-1F isn't much heavier than a smartphone. The camera itself is