Sony's Old Mascot Lives With Xbox Now

ign.com:

After Microsoft’s shopping spree of studio acquisitions over the last few years, there’s a long list of video game licenses that are now technically first-party Xbox properties – but possibly the weirdest is that PlayStation’s biggest competitor is now the home of its original mascot, Crash Bandicoot.

If you grew up in the ’90s, Crash and PlayStation were almost synonymous. Not only were the first few crash games amazing tech demos of what Sony’s first console could do, Crash himself was an extremely vocal hype-man; the mascot platformer became a literal mascot for the PS1 and millions of people likely heard about Sony’s new console from a guy in a fur suit yelling through a megaphone about it in TV commercials.

The first three Crash games were published by Sony but the rights to the bandicoot himself belonged to Universal Studios’ video game publishing wing, Universal Interactive, which also happened to hold the leash of Sony’s second-most popular platformer, Spryo the Dragon. In 2001, Sony acquired Naughty Dog – the studio that created Crash – and Universal Interactive merged with another company to become Vivendi Universal Interactive Publishing.

After another merger in 2008 Vivendi became part of Activision Blizzard, but after a bunch of mediocre games and the decline in popularity of 3D platformers, the custody rights for Crash weren’t at the forefront of most peoples’ minds.

Then, at the 2015 Playstation Experience, head honcho Sean Layden appeared on stage in a Crash t-shirt, and a generation of PlayStation fans went N-SANE. Was the prodigal bandicoot returning home? 2016 turned out to be the year of the bandicoot and Crash’s 20th anniversary victory lap saw him popping up all over. He appeared in a Naughty Dog game