Smile Viral Marketing Places Creepy Actors At A Baseball Game
Over the weekend, some people were spotted in the stands at several baseball games sporting creepy and suspicious smiles. It appears they were hired actors taking part in a viral marketing campaign for Paramount's new horror film Smile.
Smile is an upcoming horror movie from Paramount Pictures about a psychiatrist who begins experiencing very strange occurrences. One of her patients claims that some strange being is hunting her and appears in the form of a man or woman with an exaggerated smile. Soon after, Dr. Cotter begins seeing the smiling creature herself.
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According to Sports Illustrated, there were at least two paid actors who attended three separate Major League Baseball games on Friday night. At the Red Sox vs. Yankees, Mets vs. Athletics, and Cardinals vs. Dodgers games, the actors sat completely still for hours and stared directly into the camera while smiling creepily. In one of the games, the actor was prominently placed right behind home plate. Many baseball fans were confused and creeped out by the viral marketing stunt, including Twitter's Jomboy Media.
Jomboy Media, a popular sports fan account, Tweeted one video that shows an actor creepily smiling into the camera behind home plate, observing that he “hasn't moved for 40 mins.” In another video, they show a paid actor at a different game, a woman standing motionless in a bright yellow shirt with the word “SMILE” on it, until the stadium's security guard comes over and asks her to sit down. In their Tweet, Jomboy Media jokes, “The absolute balls on this security guard to confront a literal demon.”
It's quite a clever viral marketing campaign on the part of Paramount and is indeed getting a lot of attention. The
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