Yesterday, Sidemen took to the streets of central London in an open-top bus to promote their song Christmas Drillings. This was done to propel the tune to the number 1 spot in the UK official charts. Clips of the journey were recorded and shared on social media by the group and fans on the streets.
The UK YouTube group has been ever-present in the headlines since releasing their Christmas parody song. The piece has since been promoted as part of a charity drive. All revenue collected from iTunes and Amazon sales will go to a charitable organization.
For those unaware, the song was recorded as part of their popular weekly series Sidemen Sunday. The parody song had a total budget of £100K, which featured vocals from the likes of JJ "KSI," Vik "Vikkstar123," Tobi "TBJZL," and Jamie "Jme."
The YouTube group has been gung ho of late in hopes of seeing their song reach the number 1 spot on the Official UK charts. To give it a final few pushes, the song makers took to London to achieve their targets.
Clips involving the open bus went viral across the internet, with both chasing fans and bystanders recording incredible scenes. Here are some of the clips:
Fans recorded their journey as the group made their way through the famous London Bridge:
Many swarmed in to get a glimpse of the parade, making the streets almost impenetrable:
For those wondering, the song presently ranks at the number 41 position after jumping a whopping 58 places from last week. The top three on the list include Wham's Last Christmas, Mariah Carey's All I want for Christmas Is You, and Raye's Escapism.
In addition to the charitable donations, Sidemen member TBJZL announced that he would let KSI shave off his hair if Christmas Drillings was to chart at the
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