She-Hulk’s fashion designer, Luke Jacobson, outdoes even the deepest Marvel cameo deep cuts

polygon.com:

It may seem like every installment of the Marvel Cinematic Universe, whether TV episode or movie, comes with something to make fans go “Oooh, Easter egg!” But in its fifth episode, She-Hulk: Attorney at Law might have become the crowned monarch of Marvel Comics deep cuts.

Ladies and gentlemen, it’s a brave new world. The MCU just made a reference to Dakota North.

[Ed. note: This piece contains spoilers for She-Hulk episode 5.]

She-Hulk episode 5 learns into the sartorial difficulties of being a woman who can grow two feet of height and a few hundred pounds of muscle at will. But luckily Jen’s bestie/paralegal is already working on a solution, tracking down the secretive fashion designer Luke Jacobson — played by The Flight Attendant’s Griffin Matthews — who only designs battle gear for superheroes. But, with a little convincing, he agrees to take on the challenge of creating a transition wardrobe for Jen. Not “transition” from summer to fall, or day to night, but Jen to She-Hulk.

The answer to the question “Who designs and produces all these superheroes’ outfits?” is one that comics creators have answered frequently in creative ways. In Gotham City in the 2000s, there was the Tailor, a neutral player who dressed both hero and villain. In Marvel Comics, the Wasp is both a founding member of the Avengers and an internationally known fashion designer who also crafts superhero wear for her friends. And mutant culture has its own exclusive top designer, the four-armed Jumbo Carnation.

But Luke Jacobson? It’s a pull from the little-known Dakota North.

As Keith Silva wrote in a 2018 feature for the Comics Journal: “To say Dakota North was an outlier is a disservice to outliers.” The first issue of the series was published