SDCC: The Severance Haunted House Made Me Wish I Was Actually Severed
San Diego Comic-Con wrapped this past Sunday, and for attendees and fans who followed all of the big reveals at home, the convention is largely in the rearview. I had a great time touring the show floor, shopping for weird trading cards, and interviewing the devs behind games like Gotham Knights and Multiversus, but the one experience I can’t stop thinking about was Apple TV+’s Severance experience, an interactive walkthrough of the Lumon Industries offices. I’ve been to several “activations” like this before, but never one so terrifyingly authentic. Watching Severance made me uncomfortable, but to actually be trapped in its white collar hell, surrounded by business casual demons wearing plastic smiles, may have done some actual damage to my psyche. And since I can’t afford therapy, allow me to instead pass my trauma on to you.
The event took place across the street from the San Diego Convention Center inside the Hard Rock Hotel, but once the tour started and I stepped into the conference room where Helly woke up in the first scene of the show, the reality of the outside world was all but erased from my mind. As everyone in my group settled in, Adam Scott’s voice came out of the speaker in the center of the table. “Who are you?” he asked twice. “I’m sorry, I got ahead of myself.”
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This first part of the tour really put me on edge, not just because of how well it recreated the beginning of the show, but because of something that I’m not even sure was supposed to happen. Ten of us walked into the conference room to start the experience, but there were only eight chairs around the conference table. At each seat was a Lumon tote bag and a new hire orientation manual,
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