Save Your Snapchat Streaks—for a Price

pcmag.com:

Snapchat now allows users to pause Snapstreaks with a tap.

Streaks—when you snap back and forth within 24 hours for at least three consecutive days—have become a popular, if not competitive, feature. Not everyone can keep that fire burning, though. Whether you're camping in a dead zone, have to turn in handsets during school, or drop your phone into the toilet, there's no guarantee you'll meet the daily deadline.

"A lost Snap Streak doesn't mean your friendship has gone cold," the company said in an announcement(Opens in a new window). "We're making it easier to take a break with a new feature we're testing to let you reignite the spark and restore one Streak for free with just one tap."

But choose wisely: You get only one complimentary restoration. After that, the company said, users will "have the option to add more Streak Restores right from the app," each of which cost 99 cents in the US, TechCrunch reports(Opens in a new window).

Paid Snapchat+ subscribers, meanwhile, can look forward to new ways of freezing Streaks—"putting things on pause when they know they're going off the grid," Snap says.

Snapchat doesn't have an official scoreboard, so tracking the longest Snapstreak is a somewhat tedious task. As of August 2022, best friends Hannah and Lauren held the title with 2,663 days; if Suntrics is correct(Opens in a new window), though, they've since been dethroned by Anton and Johanna, who, by January 2023, reached 2,825 days, and counting.

The news comes days after Snap added the My AI chatbot, which uses the same OpenAI language model that underpins ChatGPT. Snapchat+ users can tap into the function to "recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner,