Roku Reaches Beyond Media Streaming, Launches Smart Home Line
Roku has established itself as a go-to streaming entertainment brand, producing media hubs and a smart TV platform before expanding into soundbars that enhance your home theater experience and double as media streamers. Even the Roku TV platform has focused almost purely on content compared with Amazon Fire TV and Google TV. That's changing with the company's first foray into smart home devices.
Roku on Thursday announced a new line of smart home products, an ambitiously full spread of smart light bulbs and home security cameras, simply called Roku Smart Home.
The Roku Smart Home products were developed by Roku in collaboration with Wyze Labs, a brand notable for its affordable alternatives to high-end devices, such as the $35.98 Wyze Cam 3 and the $70.99 Wyze Thermostat, both of which earned Editors' Choice awards from PCMag. It's notable that Roku's Indoor Cam and Indoor Plug (pictured above) look nearly identical to the Wyze Cam 3 and the Wyze Plug, and that the other Roku products appear very similar to their Wyze equivalents.
Roku's smart home products will be available exclusively at Walmart starting October 17. At the time of writing, Roku has offered little other information about availability or pricing, except that the cameras start below $27. We plan to test the products once they come out, so make sure to check back for more details.
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