Xbox and Activision dominated headlines last week. That's because out of nowhere, Microsoft confirmed it had acquired Activision Blizzard for $68.7 billion. The deal, which is the biggest in the video game industry by quite a margin, isn't expected to be finalized until FY2023. However, Xbox will be hoping the effects of its gargantuan acquisition will begin to take effect right away.
There was evidence of that mere hours after the news broke as Sony's valuation dropped by $20 billion in a single day. That isn't necessarily the kind of change Xbox is looking to instigate, though. What it wants is more people buying its consoles, and more people joining the 25 million subscribers to have already signed up for Game Pass.
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According to experts at Ampere Analysis, that sort of change isn't going to happen right away. They forecast that the Xbox Series X|S will sell nine million consoles during 2022, whereas the PS5 will double that and shift 18 million. As highlighted above, the acquisition won't be finalized until well after the end of this year, so perhaps those numbers aren't too worrying for Xbox, at least not yet.
What the gulf does symbolize is the need for Xbox to do something. That's one of many reasons why bringing Activision Blizzard under its growing umbrella is incredibly important. Although everyone involved insists Activision's biggest series will continue to be multiplatform, there will be a time when the likes of Call Of Duty and Overwatch become Xbox exclusives. Those two titles alone will ensure more people opt for an Xbox over a PlayStation in the future, let alone the multiple other Acitivion-owned IPs now at Xbox's disposal.
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