OTT platforms like Disney+ and Netflix disrupt the idea of Indian television with their extensive offerings. Today, typical TV series that run for years are being replaced by short series like Netflix's Money Heist, Squid Games, and more.
The use of digital technology is essential in every sector, and OTT platforms offer such versatile content. The pandemic was also responsible for the OTT viewership surge in India. The platforms are mainly popular between the 15-35 years population. MICA's
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