One of the things that sets the genre of horror apart from other movie genres is its strong reliance on sounds to accomplish the tone and story beats. Of course, audio is important to nearly all films, but for horror movies, not finding success in the sound effects means that the movie may not find success tonally. And of course, in horror films, this is necessary to evoke fear.
Because music is such a large part of audio, and it is such a useful tool to evoke emotions, a lot of horror films incorporate songs into their storylines. While the songs are often sung by the characters, these aren’t break-out musical numbers but, rather, ominous ballads that make viewers' skin crawl.
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Sometimes these come in the form of familiar jingles that have been adjusted to have a creepier sound and pace. Sometimes, the rhymes are original to the movies they come from and were written to reflect something deeper about the story or its monster. No matter what form they come in, the intention of these jingles or poems is to get across a message or emotion in a way that adds to the darkness of the story rather than making it feel corny.
A lot of the information expressed in these rhymes could probably be accomplished just as easily in dialogue, but that would take away from that strong audio reliance in the genre. Giving the audience the information in a catchy fashion not only makes it stand out more, but also makes it more likely to stick in the viewer’s mind. In fact, sometimes these creepy little poems are so effective in their goal, and so catchy, that they even stick around in our minds well after watching the movie– sometimes haunting us, in a way, more than the film did.
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