PayPal Introduces Charity Profiles on Venmo
Mobile payment service Venmo is introducing charity profiles for raising funds and collecting donations directly in the app.
The feature, available to PayPal-confirmed charities, allows charitable organizations to reach more people who are passionate about local, national, or global causes.
"As Venmo has continued to grow and evolve over the years, we've seen the Venmo community come together in unique ways to send payments of goodwill and share random acts of kindness with people in their community and beyond," Denise Leonhard, vice president and general manager of Venmo, wrote in an announcement(Opens in a new window). "We have been continually inspired by how Venmo customers help one another, and support causes close to their hearts."
Groups can get started by signing up for or verifying their confirmed-charity status via PayPal's website(Opens in a new window). From there, log in on the Venmo setup page(Opens in a new window) and create a new Venmo account to link a charity profile, which can be published across social media pages and websites.
Venmo—which claims more than 60% of donors hear about causes through family and friends—also announced the upcoming launch of a charity hub, providing customers with new ways to discover and contribute to campaigns within the application.
This week's announcement, as TechCrunch noted(Opens in a new window), comes after PayPal expanded its charitable donations business with new support for Grant Payments, making it easier for grantmakers to move endowments electronically through PayPal's platform. We're also fast approaching Giving Tuesday(Opens in a new window) (Nov. 29)—a global day encouraging people to do good by donating to, volunteering with, or otherwise supporting a
Read more on pcmag.com
