Nintendo emphasises the importance of Nintendo Accounts for its next-gen console
Nintendo has emphasised the importance of Nintendo Account integration for its next console, which it says will allow it to link its games business with other areas such as theme parks and merchandise.
Nintendo Accounts were introduced in 2016 as a means of unifying the user experience between Nintendo’s mobile games, online stores and consoles. Players on mobile can receive rewards for completing challenges in console games and share a friends list.
The accounts were integrated with Nintendo Switch when it launched in 2017, tracking user data such as friend lists, save files, experience data, software purchase history and more. To date, more than 290 million Nintendo Accounts have been created, according to the company.
During an investor Q&A following the publication of its latest financial results, the company was asked if it would use data gathered from Nintendo Accounts to influence its future software and hardware.
Director Ko Shiota responded by saying that Nintendo would consider how to more easily connect its game business to experiences outside of gaming in future – something he noted would be important for its next console.
While he didn’t specify which outside areas this would include, Nintendo slides highlighted its Universal Studios theme park, upcoming Super Mario Bros. Movie, and merchandise as ways it believes it can expand Nintendo Account use.
“In the Nintendo Switch generation, it feels like we have gotten closer to our consumers via Nintendo Account,” Shiota said. “I think an integrated hardware-software business that captures the spirit of Nintendo will continue to be central to many of the activities that spring from the strategy described in today’s briefing.
“The most important thing with our dedicated
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