Newzoo: Gens Z and Alpha love games, but they don’t all play
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Newzoo has released its latest report on the gaming world, this one covering the behaviors of gamers of Generations Z and Alpha. According to the report’s findings, the youngest generations are very engaged with games, but not always with the act of playing them.
The report is titled “Gen Z and Gen Alpha: The Future of Gaming.” Newzoo defines “game enthusiast” as one who engages with games either through playing or viewing. This means that not all game time equals actually playing a game — it could mean watching someone else play a game on Twitch or YouTube.
Newzoo’s report draws information from 75,930 respondents across 36 countries. It defines Gen Z as those born between 1995-2009, and Gen Alpha as those born in 2010 or later. Not all of those respondents were the Gens Z or Alpha, as Newzoo also uses stats about the general internet population for comparison.
Both Gens apparently favor engaging with gaming content more so than other forms of media, with 88% of Gen Z’ers and 92% of Gen Alphas reporting playing games. They both appear to prefer mobile as a platform (69% and 73%, respectively report having played a mobile game within the last six months), but console has a slight edge for Gen Alpha.
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Roughly 70% of those surveyed across both generations report having watched gaming content. The appetite for esports is not huge — about 33% across both generations). However, both generations report
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