Netflix Says Info Regarding Ad-Supported Plans Is Pure Speculation

gamerant.com:

Reports from earlier this week suggestedNetflix's plans to roll out an ad-supported streaming plan were all but put in place, but the company has instead denied such claims, calling them mere speculative conjectures.

According to a report published by Deadline, a spokesperson from Netflix fired back against the information published by The Wall Street Journal and Bloomberg, which indicated that the budget-friendly option could make its debut in November, with pricing in the region of $7-9 for the service’s “standard” subscription. The source says Netflix is still at a very early stage of the decision-making process that would enable an ad-supported alternative, and that “no decisions have been made” so far, labeling such reports as “just speculation."

The Best 30-Minute Shows on Netflix

While both articles lacked assurance on when Netflix would have made the lower-cost plan available, the Wall Street Journal spoke of a November 1 release. That would have meant Netflix could have leapfrogged Disney's own strategy to debut a budget version of Disney Plus in December that for now would price the same as the standard plan. Regardless of that, the Netflix representative did not dismiss information contained in the same article that pointed to the streaming giant already negotiating with potential ad buyers, with said meeting allegedly serving as the leak for the story.

All things said, the new development also doesn’t rule out the possibility that Netflix's ad-supported tier could finally make its debut in 2023. This is the time frame executives originally estimated when the first report of such plans was revealed in July. Another key aspect that was not challenged by the spokesperson is how the ad-supported bracket would