Netflix is pushing deeper into the world of video games. It has 55 new games in development and now owns five internal game development studios. What's next for Netflix's big gaming push? It could be a streaming service not unlike Google Stadia or Amazon Luna.
Netflix gaming boss Mike Verdu said at a TechCrunch event this week that the company is «very seriously exploring a cloud gaming offering» for TV and PC. Netflix already releases games on mobile, but this new service would seemingly target those additional platforms.
«We'll approach this the same way we did with mobile, which is start small, be humble, be thoughtful, and then build out. But it is a step we think we should take to meet members where they are, on the devices where they consume Netflix,» Verdu said, as reported by VGC.
Fans may roll their eyes at yet another gigantic technology company trying to make waves in the gaming space with a streaming offering, but Verdu believes any streaming platform for games from Netflix would be complementary to the existing Netflix experience. In that way, it would stand apart from the likes of Google Stadia, which billed itself as a console replacement.
«Stadia was a technical success. It was fun to play games on Stadia. It had some issues with the business model. I look at the technology and say it worked,» Verdu said. «For us, delivering games to your TV and your PC, it's value add. We're not asking you to subscribe as a console replacement, so it's a completely different business model. The hope is over time that it just becomes this very natural to play games wherever you are.»
Verdu said Google took a «really bold gamble» with Stadia, adding that he believes it would be unfair to call out specific examples of how
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