Netflix Gaming opens new AAA studio to create huge mobile games

droidgamers.com:

As Netflix subscriptions dwindle in the sunset of the COVID-19 pandemic, the streaming company has its next big bet: mobile games. In order to bolster its gaming output, the streaming giant is investing heavily in new studios to make mobile gaming a massive success. 

Despite only around 1% of active subscribers using the Netflix Gaming service, the streaming giant is going all-in. With video subscriptions starting to drop, the company believes huge gaming projects will draw people back in, a-lá Xbox Game Pass. 

In the past, Netflix has revealed huge projects for its subscription service. For example, a recent partnership with Ubisoft revealed that an all-new Assassin’s Creed game will be coming to the service. Furthermore, smaller titles such as Valiant Hearts sequel will arrive on Netflix. 

Partnerships are not the only avenue that Netflix is investing in, though. In a recent press release, the company revealed that it is heavily investing in its own game studio located in Helsinki. 

VP of Game Studios Amir Rahimi explained that the developer aims to be a “world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world.” 

“It’s still early days, and we have much more work to do to deliver a great games experience on Netflix,” they said. “Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years.”

Read More: Netflix’s Oxenfree port replaces the original, trapping the game behind a subscription 

Of course, there’s no simple way to open a new development