Netflix doubles down on gaming efforts, sets up game studio in Helsinki

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Netflix is doubling down on its gaming efforts. The company today announced that it is setting up its in-house gaming studio in Helsinki, Finland to create “original games with no ads and no in-app purchases”. While the company didn’t divulge any details about its upcoming gaming projects, it did say that Zynga and EA alum Marko Lastikka will be serving as the director for its upcoming gaming studio in Helsinki, which the company says “is home to some of the best game talent in the world.” Also Read — Search On 2022: Top features coming to Google Search

As far as the games that Netflix is planning to develop at its upcoming gaming studio are concerned, the company said that it is still too early to talk it and that creating a new game can “take years”. The company also said that it will continue updating its users in the coming years. Also Read — How to add an address to a Google contact in Maps: A step-by-step guide

“Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years,” Netflix wrote in a blog post. Also Read — Netflix October 2022 releases: Dahmer, Mismatched and more

It is worth noting that the development comes months after the company acquired Helsinki, Finland-base mobile gaming studio Next Games that is famous for games such as The Walking Dead: No man’s Land and The Walking Dead: Our World. The company is also famous for producing games based on popular entertainment franchises such as Stranger Things: Puzzle Tales.

Next Games joined the company’s growing portfolio of gaming studios, which also includes Night School Studio and Boss Fight Entertainment. Night School Studio