Streaming is a tough business, full of highs, lows, hard work, and overnight successes. Few have experienced an ascent from anonymity to stardom like Nicole 'Neeko' Sanchez, who I caught up with this week ahead of the debut of the second series of her livestream cooking show, Noms with Neeko. Speaking to Neeko about her heritage, her politics, and the importance of fostering wholesome communities, there's a deep sense of intelligence to her thoughts that even she seems shy of.
Being a streamer means you're always 'on', and it means there's always someone waiting to take you down. If you're a woman of colour who embraces both her culture and her femininity, that goes double, then triple, then quadruple for Neeko. Her answers are as occasionally guarded as they are profound, and I get the sense that Neeko is a fiercely smart young woman with a passion to be the change she wants to see in the world, even as she figures out what that looks like as she goes.
"There's definitely a little bit of a difference between being a Mexican-American streamer and avidly trying to represent your culture and where you're from," Neeko says. "I feel like there are Latin American streamers that probably don't really like to touch on that, they just kind of want to be their selves, so avidly trying to showcase your background, where you're from, and be able to touch different audiences I think is definitely different, like progressively trying to be that representation. I don't feel responsible, I think it's just a passion of mine to be that representation. I don't think anyone should feel responsible or try to carry the weight of anything that they don't want to."
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