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The National Football League (NFL), NFL Players Association (NFLPA) and blockchain game maker Mythical Games today announced a partnership to launch NFL Rivals, a new NFL video game that leverages blockchain technology, on the Mythical Platform in early 2023.
Delivering on the fantasy of being a team general manager, the game will allow NFL fans and gamers alike to compete against other GMs with their assembled player rosters and teams, building, leveling up and improving their lineup. In addition, fans will be able to own, collect and trade non-fungible tokens (NFTs) of their favorite players through this play-and-own game experience.
It’s a big moment for blockchain games since NFT advocates are still looking for a way to reach mainstream gamers, and a licensor like the NFL could be a big help. And Mythical, backed by Andreessen Horowitz, has a lot of cred as it recently raised $150 million at a $1.25 billion valuation. To date, it has raised $270 million.
“With the rise of blockchain technology, we are thrilled to partner with Mythical Games on a blockchain-enabled game that delivers new play-to-own NFT capabilities, creating a new adventure for fans who love to play football games,” said Joe Ruggiero, senior vice president of consumer products at the NFL, in a statement. “The interest in NFTs and video gaming amongst current and prospective fans continues to grow and combined have accelerated the NFL’s exploration of new gaming models that can deliver an unmatched experience to fans.”
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