Microsoft Wants To Make An Xbox Store For Mobile
As part of Microsoft's filings with the UK's Competition and Markets Authority (CMA) regarding its acquisition of Activision, it's been revealed that the tech giant plans to open an Xbox mobile store.
The filings, as spotted by The Verge, discuss this Xbox mobile store that was somewhat hinted at earlier this year. Xbox head Phil Spencer noted earlier this year that the main motivation behind the acquisition was actually the mobile and PC potential, so a dedicated mobile store front makes a lot of sense.
In the filings, Microsoft wrote, «The transaction will improve Microsoft’s ability to create a next generation game store which operates across a range of devices, including mobile as a result of the addition of Activision Blizzard’s content.
»Building on Activision Blizzard’s existing communities of gamers, Xbox will seek to scale the Xbox Store to mobile, attracting gamers to a new Xbox Mobile Platform. Shifting consumers away from the Google Play Store and App Store on mobile devices will, however, require a major shift in consumer behavior. Microsoft hopes that by offering well-known and popular content, gamers will be more inclined to try something new."
Considering that Call of Duty Mobile passed the staggeringly large $1.5 billion in lifetime spending thanks to microtransactions, it isn't surprising as to why Xbox might want to have its own mobile storefront.
Later on in the filings, Microsoft makes it clear that it wants to stake its claim on the mobile market, writing, «The transaction gives Microsoft a meaningful presence in mobile gaming. Mobile gaming revenues from the King division and titles such as Call of Duty: Mobile, as well as ancillary revenue, represented more than half of Activision Blizzard’s…
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