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Metaphysic, the company behind the Tom Cruise deepfakes, has raised $7.5 million.
The London-based company develops artificial intelligence for hyperreal virtual experiences in the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
The company raised the money from Section 32, 8VC, TO Ventures, Winklevoss Capital and Logan Paul.
The funding will help expand Metaphysic’s work on synthetic content creation tools for emergent metaverse worlds that are being built by Facebook and other networks.
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In addition to developing technology to scale hyperreal experiences in the metaverse, Metaphysic is aiming its synthetic media to connect influencers and their audiences in novel ways — including via deepfake videos — that are hyperrealistic, ethically created and uniquely compelling.
In a statement, Metaphysic CEO Thomas Graham said the funding is a critical step in the company’s mission to build core infrastructure for the metaverse and, in turn, help anyone create hyperreal virtual experiences and other content that is limited only by the imagination.
“We’re thrilled to have the support of amazing investors who have deep experience scaling novel technologies and creating cutting-edge, viral content. Together, we will build artificial intelligence and data management tools that let creators import their perception of reality into virtual
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