Magic: The Gathering prices are going up
Prices on some physical Magic: The Gatherings products will be going up later this year, and a lot of players aren't happy about it. Wizards of the Coast attributed the increase to a sharp rise in production costs, but critics pointed out that the announcement came on the same day the WotC parent company Hasbro reported revenue growth across all segments of the company and an adjusted operating profit of nearly $142 million in its most recent quarter.
The price increase is being kept «as narrow as possible,» WotC said, and will impact the following premier set, Unfinity, and Jumpstart products:
The price of Commander decks will also be going up with the release of the Streets of New Capenna set.
«Each of these products will increase by slightly different percentages, which we estimate will be approximately 11% across the products that are seeing an increase, allowing for regional variation,» WotC said. «These increases also will not affect other product lines, like Masters, Modern Horizons, Secret Lair, Challenger Decks, or Universes Beyond.»
Price increases are rarely popular, and that's especially true when they come alongside a multi-million-dollar profit report. CCG player, designer, and streamer Brian Kibler shared this image on Twitter in response to the news:
Kibler also acknowledged, though, that at least some of the backlash is the result of optics. «I do want to note that the fact that Magic pack prices have been the same for *years* (outside of stuff like collector boosters) is pretty remarkable, but it's really funny they're announcing this the same day as their earnings call discussing record profits,» he said in a follow-up tweet.
Some of his followers agreed, but plenty of criticism remained, along with
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