On January 26, 2023, YouTube Gaming star Ludwig announced that he would be joining Moist Esports as a co-owner. The same day, he took to his YouTube channel, Mogul Mail, to provide further insight into some of the plans that he had.
After revealing his reasons for joining Moist Esports as a co-owner, Ludwig detailed how he planned on making money through the venture. He claimed that the new esports organization had an advantage that "most teams don't."
At the three-minute mark of his video titled "Huge News," Ludwig stated that there was a good possibility of him making money, claiming that Moist Esports had some advantages that other organizations didn't have.
Ludwig used the example of Twitch streamer Jeremy "Disguised Toast's" professional Valorant esports team, DSG, and stated:
The former Twitch streamer then listed out three different methods of potentially making money as a co-owner of Moist Esports. The first option involved "packaging sponsors" with the esports company:
Ludwig went on to say that he had looked into the monetary figures that esports tournaments generate through sponsorship, claiming that it "pales in comparison" to what a streamer would make for the "same exact deal."
Timestamp: 03:40
The second point that the Mogul Money Live host mentioned was about "making a product." This time, he used the example of One True King's PC-building venture, Starforge Systems, and elaborated:
Ludwig's final suggestion was to build a strong esports team and eventually sell it. He mentioned how Misfits Gaming pivoted to content creation after selling their LEC (League of Legends European Championship) spot for tens of millions of dollars:
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