Logitech’s new ‘gender-inclusive’ PC gaming accessories come with the pink tax
Logitech has announced the Aurora collection, a lineup of PC gaming accessories that are designed to be more gender-inclusive. In this case, that means more fun colors, designs for a wider range of body types, lower capacity batteries, and higher prices
With its latest collection of gaming accessories (and the many pricey add-ons you can purchase to customize them), Logitech wants to let you know that it now recognizes under-represented groups… the same groups that it has largely ignored for years.
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Logitech has realized that not everything needs to look like it comes from the office IT department or from wherever the “gamer aesthetic” emerged. Over the last few years, it started offering accessories with more rounded corners and fun colors. The Aurora collection focuses more on gaming than the productivity-oriented peripherals previously launched. Only, in addition to neat looks that lean on “gender-inclusivity” marketing, this collection has beyond-accessible prices and surprisingly lousy battery life claims.
The head of the class in terms of price and impressive features is the $229.99 G735 wireless headset. It looks like a more whimsical version of the G Pro X model, clad in white with RGB LEDs tracing around the perimeter of its bulbous, rotating earcups. Like the much more affordable ($50 or so) G435 wireless headset, the G735 features braille on each sidearm to identify left from right, which is a great accessibility feature that more companies should copy. Logitech claims that the G735’s design is more inclusive because it can accommodate smaller heads and things like small earrings and glasses. While that’s technically true, it’s weird that it apparently only makes its other headsets for people with
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