Throughout our company’s 27-year history, we have been continually moved by how meaningful gaming experiences can create fond, lifelong memories for players. All of us at PlayStation take special joy in creating unique products and experiences that delight our fans. This includes everything from our consoles and critically acclaimed games, to community challenges such as Seize the Throne and Treat Codes, to digital and live events including State of Play.
Today, I’m pleased to reveal PlayStation Stars, a brand new loyalty program that celebrates you, the player, for being on this ever growing gaming journey with us. PlayStation Stars will be free to join when it launches later this year. Once you become a member, you’ll earn rewards by completing a variety of campaigns and activities. Our “Monthly Check-In” campaign simply requires you to play any game to receive a reward, while other campaigns require you to win tournaments, earn specific trophies, or even be the first player to platinum a blockbuster title in your local time zone.
All PlayStation Stars members will have opportunities to earn loyalty points. Points can be redeemed in a catalog that may include PSN wallet funds and select PlayStation Store products. As an additional benefit, PlayStation Plus members enrolled in PlayStation Stars automatically earn points for purchases on PlayStation Store.
Also, as part of PlayStation Stars, we are unveiling a new type of reward called “digital collectibles.” Collectibles are as diverse as our portfolio of products and franchises. They are digital representations of things that PlayStation fans enjoy, including figurines of beloved and iconic characters from games and other forms of entertainment, as well as cherished
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