"Intervening with the viewer's experience isn't how they should go about it": Pokimane gives her take on Twitch's advertising style
Twitch's advertising mechanism isn't exactly a fan favorite, and Pokimane was one of many to add to the ongoing conversation in regards to the livestreaming platform's plans to make drastic changes. She was adamant in her belief that viewers deserve better than the status quo:
In a recent tweet on her alt account, Imane "Pokimane" suggested an idea for Twitch representatives to take into consideration when making changes around the platform. She proposed that Twitch should consider placing ads in areas of the stream that "don't directly interfere" with a viewer's experience:
She also stated that she recognizes that advertisers are integral to the livestreaming platform's success but claimed that the overall experience of viewers is more important than any profit that may come in.
Many commenters agreed with Pokimane, feeling that Twitch had less of an excuse for their execution of ads compared to other platforms. It's clear that many feel that the latest developments have only hurt the platform. Fans also wondered if Twitch had ever attempted to take new measures in the past but was unable to incorporate them due to not seeing much profit. Several expressed severe dislike towards the current meta as streamers themselves:
A few even chimed in with their own alternatives and solutions:
One commenter informed others that a less intrusive ad-rolling mechanism would be unprofitable and wouldn't really benefit advertisers:
Of course, it's safe to say that others knew in their hearts that Twitch would probably not consider a quick fix that wouldn't financially benefit them. Instead, the livestreaming platform had chosen to increase the number of ads they would run in one sitting, which is pretty indicative to viewers that real change
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