Innovating fitness with Taiwan Excellence
The forever connected modern generation is fully aware of the repercussions of their fast moving lifestyle. The instant food and drinks, lack of work-life-balance, and an overall hectic schedule has pushed them to look at health in a new light. They are willing to invest in a healthy lifestyle and fitness activities. Hot yoga studios, high altitude training rooms, metabolic testing equipment, medical exercise areas, and day spas, are gaining popularity among consumers. As a result the global health and fitness club market is projected to witness a CAGR of 7.21% during the forecast period 2022-2027.
The fitness industry too has been taken over by technology first equipment that makes health monitoring faster and smarter. Wearable devices such as smartwatches and smart bracelets now provide useful information and statistics, by analyzing data collected from built-in accelerometers, gyroscopes and other sensors.
Driving innovation in the fitness industry is Taiwan. Taiwanese government also encourages this innovation by recognizing such brands. Taiwan Excellence Awards, established by the Ministry of Economic Affairs in 1993 evaluates selected Taiwanese brands on four major aspects of “R&D”, “Design”, “Quality” and “Marketing” to identify outstanding products that offer “Innovative Value”. Products that win this recognition then serve as examples of the domestic industries and are promoted by the government in the international market in order to shape the creative image for Taiwanese businesses.
Electric Treadmill by Strength Master Fitness Tech Co., Ltd. is one of the products recognised by Taiwan Excellence which offers a modern perspective to fitness. It comes with an intuitive operation interface that is similar to a
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