Hasbro admits it "misfired" with D&D OGL and was "too aggressive" with MTG pricing

gamesradar.com:

D&D owner Hasbro has admitted that it "misfired" on the D&D OGL controversy, but claims that it has since seen success by changing tact.

Announced during the Hasbro Q4 2022 earnings call (opens in new tab), chief executive Chris Cocks quickly addressed the issue that swept up the Dungeons & Dragons brand and publisher Wizards of the Coast for much of January this year.

"We misfired on updating our Open Game License, a key vehicle for creators to share or commercialize their D&D-inspired content," he says. "Our best practice is to work collaboratively with our community, gather feedback, and build experiences that inspire players and creators alike. It's how we make our games among the best in the industry. We have since course-corrected, and are delivering a strong outcome for the community and game."

This 'course-correction' refers to Hasbro completely backing down from the controversial changes at the end of January. Rather than scrapping the original Open Game License in favor of a new and more restrictive one, it was revealed that "we are leaving OGL 1.0a in place, as is. Untouched."

Cocks also admits that Hasbro mishandled Wizards' other big-name brand, Magic: The Gathering.

"Our growth in Wizards was not without its challenges," says Cocks. "We were too aggressive in some of our pricing assumptions, notably our 30th Anniversary Edition of Magic, and pulled back on available supply, impacting Q4 results."

However, Cocks thinks the future is bright. To be precise, he expects "Wizards of the Coast and digital games to be up mid-single digits" in terms of profit - one of the only corners of the business to do so. This was certainly true last year, with Wizards of the Coast being one of the few areas to show "strong