Google’s 2022 PC & Console Insights Report: Diversity and inclusion are key for global success
Presented by Google for Games
Reach more players with insights from Google for Games across topics like international expansion, eSports, monetization and more. Find more articles in this series here.
Games made for PC & console that take into consideration community building, diversity and inclusion from the start tend to experience higher levels of success globally. These are key for growth in what players look for, according to the Google for Games 2022 PC & Console Insights Report.
The report discovered that over 70% of PC and console players find it very or extremely important that games feature diverse characters and stories, while 56% of them highlight the need for accessibility options. These figures are unsurprising, given that the three-billion strong game population spans the globe.
“The audience for games has never been larger and more diverse,” says Jack Buser, Director of Game Industry Solutions at Google Cloud. “Understanding the desires and behaviors of these new audiences is key to addressing the rapidly growing global opportunity for our industry.”
And as the nature of the game experience evolves, with many more games served up as online services, developers need deep and nuanced insights into the ever-changing nature of game communities. It’s really the only way they can ensure their players are motivated to stay engaged for the long haul.
“Understanding the latest trends in player responses to the critical questions posed by this report is fundamental to building the next generation of interactive entertainment,” Buser says.
As games have grown larger and more prolific, their communities have, by definition, become incredibly diverse. These communities expect characters and stories that reflect their
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