GM Unveils Its Most Luxurious EV Yet: The $300,000 Cadillac Celestiq
After months of teasing(Opens in a new window) the arrival of Cadillac's super-luxe, all-electric Celestiq, the brand finally took the wraps off the 2024 vehicle this week.
With a price "north of $300,000," it will be GM's most expensive EV across its brands (Buick, Cadillac, Chevrolet, GMC). On the other end of the spectrum, GM offers the Chevy Bolt, which starts at $26,000 for the 2023 model year.
Online reservations will open for the Celestiq toward the end of 2023 (deep-pocketed enthusiasts can join the waitlist(Opens in a new window)), but Cadillac says it will manufacture an undisclosed, limited number of cars.
The Celestiq is the second Cadillac EV after the 2023 Lyriq. The brand is set to only sell all-electric cars by 2035 under GM CEO Mary Barra's direction.
Though the Celestiq also ends in an alluring "q" like its predecessor the Lyriq, it's a stretch to say it's an extension of the same lineup given that it costs three times as much. With the Celestiq, Cadillac is after the 1% customer.
“We are going to continue to earn our way back up to the top of the luxury market and return Cadillac to the pinnacle of luxury,” Rory Harvey, Global VP of Cadillac, tells TechCrunch(Opens in a new window).
The press release(Opens in a new window) also harkens back to Cadillac's "history of building handcrafted, iconic vehicles such as the 1933 V16 Aerodynamic Coupe and the 1957 Eldorado Brougham."
Other brands have also gone after the luxury EV market with cars like the $154,000 Lucid Air Grand Touring(Opens in a new window) and the $136,000 Porsche Taycan GTS Sport Turismo(Opens in a new window), which are already on the road, and the upcoming $170,000 Maserati GranTurismo Folgore.
At $300,000, the Cadillac Celestiq's
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