Nearly 30 years after launching the FIFA series, soccer’s global governing body has reportedly decided to walk away from its licensing deal with EA Sports.
According to the New York Times, negotiations over the future of the video game franchise have hit an impasse, as Fifa has requested that EA double the current licensing fee of US$150 million (NZ$209.6m) per year to $1 billion (NZ$1.39b) every four years.
Meanwhile, EA has already registered a trademark for the phrase EA Sports F.C, an
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