Fast & Furious' Corona Use Is Even Deeper Than You Realize
One of the many staples of the Fast & Furious franchise is the appearance of Corona beer, but there's more to the product placement than meets the eye. Since the series' first entry in 2001, Corona bottles have been a common prop in the Fast & Furious movies. Among the core elements one can expect from any movie in the franchise are the frequent use of the word "family,"the increasingly silly action set pieces, and at least one scene of the mainFast & Furious cast drinking bottles of Corona.
Vin Diesel's Dominic Toretto and his crew of high-performance drivers have overcome a plethora of incredible, logic-defying scenarios in their impressive 21-year tenure, including but not limited to stopping a nuclear submarine and even achieving space travel. But through all of their remarkable adventures, the one thing that has stuck by them since the beginning has been Corona beer, the Fast Saga family's choice drink after a long day of saving the world. However, Corona's inclusion in Fast & Furious has a considerable amount of meaning to the characters and themes of the long-running action franchise.
Related: Furious 7: How Brian's Bus Jumping Scene Was Shot (Did Paul Walker Do It?)
Despite what audiences might think, Corona's Fast & Furious product placement, which has become synonymous with the franchise, isn't really product placement. In fact, Corona does not pay for their beer to be used in the Fast & Furious movies at all. The beer brand serves as a symbol of home and family and is an odd piece of character development for the series' protagonists, rather than an advertisement. This is an incredibly clever use of a product and provides the Fast & Furious series with one of its many unique qualities that sets it apart from
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