For all the clever storytelling decisions, all the screenwriting effort put in behind the scenes, and all the other competitors that have tried and failed, the cinematic universe is just a marketing technique. It's a series of gimmicks that tie together films of varying creative visions to create one all-consuming brand name, but it also raises tons of new questions.
Surely every Marvel movie is an event movie, but, even by the inflated standards of the Marvel Cinematic Universe, some stand above the rest. There's always an upcoming project that commands hype, even before its title is announced to the public. And, right now, an unusual contender might have taken that throne.
MCU: 10 Things Fans Can Expect From The Fantastic Four Movie
As fans know, we are currently living through Phase 4 of the Marvel Cinematic Universe. It began with WandaVisionat the beginning of last year, and it will end with Black Panther: Wakanda Forever at the end of this one. Phase 5 has several projects announced, while Phase 6 has only revealed a few big names. The first of those set to premiere is Fantastic Four, which is set to drop in 2024. The cultural conversation has shifted over the years as the MCU marches on, leaving its ability to see and adjust to fan response in a strange and interesting place. To see how Fantastic Four could be handled going forward, it's worth looking at the event movie structures of the previous phases, and how they've changed the franchise as a whole.
Phase 1 was something of an experiment in the nascent concept of universe-building. Every film was an origin story, every element was carefully constructed to stand alone, and everyone was still unsure of whether the big payoff would work. The Avengers was the moment
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