Fabricant raises $14M to build the wardrobe for the metaverse
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The Fabricant, a digital fashion house for the metaverse, has raised $14 million in a round of funding. The company is partnering with other high-profile metaverse companies to position itself to be early in the market.
Greenfield One led the round, with participation of Ashton Kutcher and Guy Oseary’s Sound Ventures, Red DAO and others. The funding is being used to support and expand the company’s initiative to build the “wardrobe of the metaverse” through its co-creation and non-fungible token (NFT) platform, The Fabricant Studio. The metaverse is the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
The company has a partnership with Epic Games, and it is unveiling a new collaboration will be with World of Women, the biggest female-led NFT community to date, and The Sandbox. The Sandbox’s chief operating officer Sebastian Borget also acting as angel investor. In addition, Epic Games recently awarded The Fabricant with a mega-grant, which is open to digital creators, for projects utilizing their Unreal Engine software.
“The story behind digital fashion is in need of a new narrative,” said Amber Slooten, creative director at The Fabricant, in a statement. “One that leaves toxic behaviors and waste behind and looks into the 21st century and beyond. In the metaverse, we get to create a new playing field where everyone can benefit and enjoy the love for self expression, and create an economy around it. We’ve designed the tools to help construct a new fashion industry, one in which we believe we will all thrive.”
The company’s ultimate mission is to
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