“F that Blue haired RAT”- Keemstar calls Ninja a rat after the former signs a new flavor deal with GFUEL

sportskeeda.com:

YouTuber Daniel "Keemstar" stirred up some controversy last week after he called Twitch star Tyler "Ninja" Blevins a "rat" and accused the latter of allegedly stealing his personalized flavor of the widely popular energy supplement, GFUEL.

Keemstar took to his Twitter handle on June 17 and posted a rather controversial update, stating that he was no longer friends with the Fortnite superstar:

A few minutes after he posted the tweet about Ninja, Keemstar uploaded a two-minute-long video providing more context to his strong comments.

The tweet was captioned "Why I'm no longer friends with Ninja!" and explained his reason for breaking their five-year-long friendship.

He began by stating that he had previously stood up for Ninja during tumultuous times, but the latter went on to steal his signature Cotton Candy GFUEL flavor:

He also mentioned that he would have been willing to give them his "blessings" if Tyler had asked for his permission first:

Keem then added:

The YouTuber also claimed that he had reached out to the streamer on multiple occasions but failed to get in touch with him. He also called Tyler a "blue-haired freak."

Multiple conversation threads on Twitter had fans discussing the beef. Some fans sympathized with Keemstar:

Others stated that the Drama Alert host would not be able to copyright the Cotton Candy GFUEL flavor:

Some Twitter users felt that Keem was overreacting:

Jake Lucky, a prominent esports personality and co-founder of Full Squad Gaming, shared the YouTuber's controversial post on his Twitter account:

More than 100 fans commented on Jake's post and some of the more relevant reactions went along these lines:

All in all, fans seemed to be polarized. Ninja is yet to provide any statement regarding the controversy