EVGA to Exit Graphics Card Market Over Reported Disrespect From Nvidia
In a shocking decision, GPU maker EVGA is reportedly terminating its partnership with Nvidia and exiting the PC graphics card market.
“EVGA will cease all video card manufacturing operations,” the company told(Opens in a new window) the YouTube channel Gamers Nexus.
So far, EVGA has only mentioned(Opens in a new window) in an official forum post that it won’t be producing Nvidia’s upcoming graphics cards, which will include the RTX 4000 series.
“EVGA will not carry the next generation graphics cards,” the forum post says, without providing much context. The post adds: “EVGA will continue to support the existing current generation products. EVGA will continue to provide the current generation products.”
However, in an interview with Gamers Nexus, EVGA executives said it notified Nvidia about the company’s decision to bail from the graphics card business back in April. The company is ending the partnership, citing a lack of “respect” from Nvidia’s side.
One major problem is how Nvidia will refuse to reveal basic information about its PC graphics cards, such as the price, to partners. The company will only do so when Nvidia CEO Jensen Huang announces the GPUs during the formal product introduction.
“We’re told this is even true for the cost to buy the (GPU) chip,” Gamers Nexus host Steve Burke says in the video. “It’s hard to run a business when you don’t even know the cost of your product is—that you’re imminently launching.”
Another issue is how Nvidia can restrict prices on some cards, at the high and low ends. On top of this, Nvidia will release limited-edition Founders Edition graphics cards that can undercut EVGA’s own products in terms of price.
The current oversupply situation with GPUs is also forcing EVGA
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