Elon Musk Says Twitter Blue Costs Too Much

pcmag.com:

Elon Musk, who spent $2.98 billion to acquire a 9.2% stake in Twitter and was appointed to the company's board earlier this month, thinks $3 per month is too high a price for Twitter Blue.

Musk tweeted on April 9 that he believes Twitter Blue should cost roughly $2 per month—but only if the subscription renews annually instead of monthly. He also said the service, which debuted in November 2021, should offer several additional features to subscribers.

This feature should be available to Twitter Blue subscribers after 60 days, Musk says, to prevent Twitter users from canceling their subscriptions after they receive the check mark. The mark would also be visually distinct from the one used for verified users to avoid potential confusion.

"And no ads," Musk tweeted. "The power of corporations to dictate policy is greatly enhanced if Twitter depends on advertising money to survive." (People spending several billion dollars on Twitter shares before joining the company's board, however, seems to be fine.)

But, as is ever the case with Musk, it's hard to tell which of his proposals are sincere and which are facetious. The series of tweets about Twitter Blue were followed by this poll:

As well as this poll:

Which means some ideas for Twitter Blue that actually make sense—it's surprising that subscribers currently have to scroll past ads for the service they're paying for—were followed by several polls that one would hope were jokes but which might have been quite sincere.

It's going to be an interesting year for Twitter.

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