EA Sports and FIFA are breaking up after 30 years
polygon.comElectronic Arts announced Tuesday that this fall’s planned FIFA 23 will be the last title, in a 30-year run, to carry the branding of world football’s governing body. Beginning in 2023, EA Sports’ soccer flagship will be called EA Sports FC.
“The introduction of EA Sports FC will not impact any current EA Sports global football games, and EA and FIFA are excited to deliver the greatest, most expansive EA Sports FIFA ever later this fall,” a statement from the publisher said.
Last fall, Cam Weber, EA Sports’ general manager and top executive, said the company was reconsidering its licensing agreement with FIFA, considering the enormous patchwork of licenses the game already carried, from other soccer leagues and teams, and what the FIFA brand actually added to the product. The same day, it was revealed that EA had filed trademarks for a game called “EA Sports FC” in the United Kingdom.
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