The live service model is a deal for Electronic Arts, making up almost two-thirds of the company's $1.85 billion revenue throughout the second quarter of 2022 — about $1.1 billion. Only a third came from the initial sales of full games, both new and old titles.
EA posted its July–September financial results this week, highlighting that Q2 2022 was "the strongest second quarter" in the publisher's almost 40-year history. The company said it will continue to grow its live service offerings,
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