Disney has announced that its upcoming ad-supported tier of Disney+ will cost $7.99--as much as its current ad-free plan--and will be available starting December 8. That same day, there will also be a price hike for the ad-free plan, which will increase to $10.99 per month and change its name to Disney+ Premium.
When the new tier launches, it will mark the first time that Disney introduces commercials onto its flagship streaming service, which the company shared in a Q3 earnings report has racked up 152.1 million subscribers worldwide since launching on November 2019.
As of October 10, Hulu is going from $12.99 to $14.99, and ad-supported from $6.99 to $7.99.
Across ESPN+ and Hulu, all three services have 221.1 million subscribers. In addition to the new prices and tier, Disney also announced a restructuring of the Disney Bundle--which includes all three services. In December, Disney+ and Hulu with ads will cost $9.99 per month, and $3 more to add ESPN+. A premium bundle with ad-free Hulu, Disney+, and ESPN+ will cost $19.99. A new Hulu + Live TV basic plan with ads will also be coming, which will run $69.99 per month. Note that this isn't the first price increase for Disney+.
«With our new ad-supported Disney+ offering and an expanded lineup of plans across our entire streaming portfolio, we will be providing greater consumer choice at a variety of price points to cater to the diverse needs of our viewers and appeal to an even broader audience,» said Kareem Daniel, chairman of Disney Media & Entertainment Distribution (via Deadline). «Disney+, Hulu, and ESPN+ feature unparalleled content and viewing experiences and offer the best value in streaming today, with over 100,000 movie titles, TV episodes, original shows,
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