Disney Lorcana Creators Know Exactly How To Make A Successful TCG - They've Been Doing It For Decades
This Ravensburger booth at this Friday’s D23 Expo was a sight to behold. At the start of the convention, the tabletop publisher revealed the first seven cards of its upcoming TCG, Disney Lorcana. The gorgeous holographic trading cards - featuring fan-favorite characters like Elsa, Captain Hook, and Stitch - are imprinted with a “D23 Expo 1st Edition” stamp. Ravensburger sold this first set of promo cards for $49.95, and only 300 were available. If you know anything about trading cards, you can imagine how desperate people were to get their hands on them.
Ravensburger sold through the entire daily allotment of the Collector’s Set in just over an hour. Before they sold out, there were moments when the booth was even more crowded than Funko, who was hocking some expo-exclusive Pop figures right next door. Disney Lorcana doesn’t officially launch until Fall 2023, and it’s already a smash hit.
Related: Disney Lorcana TCG Announced For 2023
If you stopped by the booth, you probably ran into Ryan Miller, Lorcana’s brand manager and co-designer. He would have been hard to miss in fact. He’s over six feet tall, boisterous, and seemed to have a giant grin stuck to his face the entire day. I was able to pull him away in between moments of excitedly telling fans about the game and autographing cards to ask him a few questions. And while the company isn’t ready to talk about specific game mechanics or products that will be available until we get closer to launch, he painted a picture of veteran TCG designers coming together to create their dream game.
“We’re all Disney fans, I’ve been going to Disneyland since I was a little boy,” Miller says. “In fact, I learned about immersion through Disneyland. Even as a little kid it impressed
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