Discover the tool that can speed up marketing approvals and help prevent video game leaks
It’s an exciting time to be working on a video game.
Despite the economic doom and gloom, there has never been a better time to release and market a game. Audiences around the world continue to grow, and with an increasing number of social media platforms and technologies, there are now more ways to reach potential fans than ever before.
But there are a number of problems that companies can run into when they are in the midst of preparing a video game for release.
Perhaps the biggest concern for games companies right now is information about their upcoming products leaking before they have a chance to be announced. Though in some high-profile cases, leaks are the result of a cyberattack – such as the videos of Grand Theft Auto 6 in-development gameplay footage being published in September 2022 – much of the time, it is marketing materials that give the game away.
Leaks can ruin a marketing plan and ultimately give companies less control over the story they want to tell about the game in question.
As a result, it’s vital that companies use services that have rigid security to limit who has access to files and what they are able to do with them. You don’t want someone to have asset permissions who is not meant to – someone who could then share them on social media platforms or to press.
Disorganization also poses a risk for companies. Depending on what kind of assets you are preparing to help promote your game, you likely will be dealing with a variety of different tools, creative suites and storage solutions.
Tracking down individual files or specific variants of assets can therefore become a tricky process. Not being organized can result in unnecessary delays, as well as confused feedback between different
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