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Defending its Activision deal, Microsoft admits that Sony dominates sales all over the world
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In defending its buyout of Activision Blizzard, Microsoft has cited Sony's "remarkably steady" market share in Europe, Japan, and globally.
Speaking during a press conference which GamesRadar attended, Microsoft vice chairman Brad Smith addressed concerns from Sony and regulators that Xbox's Activision deal is anti-competitive.
"Think about the market in Europe. It is a market where Sony has an 80% share. Globally, it is about 70/30. In Japan, it is 96/4," Smith said. "These numbers have been remarkably steady for two decades. Even last year, when there were issues with Sony's supply chain, they came back strong."This story is developing...
Read more on gamesradar.comAbout this in other media
EU Antitrust Regulators Extend Deadline for Verdict on Microsoft’s $69 Billion Activision Deal to April 25 gadgets.ndtv.com /1 year ago
Why Microsoft's claim that it has 20% market share in Europe vs PlayStation's 80% was accurate gamesindustry.biz /1 year ago
Explainer-How Microsoft is addressing antitrust concerns over Activision deal tech.hindustantimes.com /1 year ago
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