DC and Universal Distribution enter new comic book Direct Market distribution agreement
DC officially has a new distributor for the specialty comic book Direct Market: Universal Distribution (opens in new tab), a Canadian company that's been distributing comics, tabletop games, and more for 30+ years. The two companies signed a new global agreement on September 1, which goes into effect in October.
Under this new agreement, starting in October retailers can order DC periodicals, collected editions, and graphic novels that go on sale beginning in January 2023 and beyond through Universal Distribution.
However, Universal Distribution will not be the sole Direct Market distributor for DC. The publisher will also continue its relationships with Lunar Distribution and Diamond UK for Direct Market sales of periodicals and graphic novels, as well as its relationship with Penguin Random House for worldwide distribution of graphic novels and collected editions.
"This agreement enables us to provide retailers with the tools they need to grow their DC business," Universal Distribution CEO Angelo Exarhakos says in the announcement. "Our primary focus has always been to work closely with our key partners to help retailers provide a great experience for their customers. We are huge fans of DC and are extremely excited with this new relationship between our companies."
DC vice president of sales and marketing Nancy Spears says the partnership between DC and Universal Distribution is in line with the publisher's goal to "strengthen the Direct Market and grow the number of fans who read comics worldwide."
"This move sees DC doubling down on its distribution strategy, and further mitigating operational and supply chain disruptions," Spears explains. "DC is committed to looking for ways, together with our new partners, to
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