Data.ai: How the app world has changed during the pandemic
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The last few years have been … something. Since the early 2020 Covid shutdown, much of the world has changed how it operates. Supply chain constraints and crippling inflation, as well as a pandemic, have kept people home. Once you’ve done all your personal projects and watched all the Netflix, what’s left?
People are social creatures and crave interactions with other humans. So, when you can’t spend time with your family and friends, you do the next best thing — use your phone to play games and stay connected. This new report by data.ai shows us how the average person spends their phone time.
When I was a kid, they told us video games would rot our brains. They may have been right. But, what would our parents make of the average daily hours spent in apps metric? It would probably be a disapproving silence.
Time spent on phones in apps, for most markets, has been on a steady rise for years. Indonesia takes the top spot for Q1 2022, edging towards the 6 daily hour mark, with Brazil right behind. South Korea and Mexico also hit the 5 hours mark, making the top 4 markets all using apps at least 5 hours a day.
All of the top 12 markets spend more than 4 hours a day on their phones and have shown growth. China is the only outlier with a decrease in time used by 10%.
Now that we’ve looked at the amount of time that people spend in apps, lets take a look at what they’re doing with their time.
Year after Year, the top 4 apps stay the same. We always see Instagram, TikTok, Facebook, and WhatsApp Messenger as the most popular apps worldwide. The only change we have in this particular chart is the inclusion of Snapchat
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